Burberry, Social Media and Sales

If you are interested in social media and fashion you don't have to look far to see how Burberry has had a tremendous boost in sales due also to its extraordinary efforts in social media. I took a trip to our favorite outlet in Tuscany (Leccio Reggello Florence) Italy to The Mall on Saturday and found to my amazement the Burberry Store was cram packed with buying fans. With cash in hand (the outlet only takes cash or debit cards), hundreds of people were in line paying for outer wear, coats, trenches, rainboots, umbrellas, scarves  of every type and color, handbags, wallets, shoes. Is this because of the affinity people have with the brand? Is it because of its social media brilliant presence and engagement?

Before entering the store on a freezing Saturday afternoon (the Mall is outdoors), we strolled passed Valentino, Gucci, Ferragamo surprised to see mostly vacant stores with salespeople twirling their thumbs. Instead at the Burberry store, you could hardly get through and had to hold on for dear life to those items you wanted to purchase for fear they would be snapped away. Men, women, children of different nationalities looking through items to purchase, standing in lines, trying to look in mirrors without being trampled on....this was the scene at the Burberry store in (Leccio Reggello) Florence Italy last Saturday.

Myself? I ran away happily with a new delicious Burberry trench in hand. My husband? A beautiful new Burberry winter coat. Thanks Burberry. You made my birthday.