One of the most asked questions is "how do I write quality social media content for my business?" Most of you already possess the quality content. It is just a matter of putting down in words. You know your product or service better than anyone. You know your clients better than anyone and their needs. You are probably thinking, "yeah but I don't want to give away all my trade secrets." You don't have to.
Here are some examples of what I am talking about:
A tailor explaining why hems of pants should only touch the shoe and not drag on top of the shoe is not giving away all his trade secrets but telling his followers or potential fans that he is an expert in his field and is offering this free advice.
A nutritionist who posts regularly recipes for healthy meals is not giving away all her trade secrets but showing she cares while showing she is an expert in her field.
A famous fashion designer asking his loyal followers what new trends in colors and styles they would like to see or showing how his staff works together, is not giving away trade secrets but opening its once closed doors to its adoring public.
A photographer explaining the best angles and lighting to use to shoot photos is not giving away all his trade secrets but instead giving away free suggestions that opens doors to conversations and engagement with his potential audience.
No comments:
Post a Comment