Whether you have a small business or a large company, the question most asked nowadays is if you or your staff can carry out your own social media marketing activities or do you need to hire a consultant.
The answer is largely dependent on what you want to get out of social media marketing and what you can put into it, in terms of time and money.
As anything else, the more time and attention you devote to something, the greater the chances of it growing and developing. You know your product or service more than anyone else but can you devote a lot of time to digital marketing activities? How much time? I would say you should be able to devote at least 1-2 quality hours daily. This means time devoted to research (staying informed of what is new in your sector, product but also in terms of viral marketing), writing valuable content, contributing to forums or groups and associations and answering questions. It is not easy nor is it fast. It requires hard work and consistency. It requires putting together a strategy with goals, implementing your strategy, measuring what you are doing and then tweaking and retweaking until you are getting the results you want.
Without a doubt, if you do decide to hire a consultant or agency, you will still have a major role especially because you know your product more than anyone else. You will be working with your consultant and giving him/her the input he/she needs to carry through. Make sure that the consultant is not just offering you a list of things to be done. Every product and service is different and the consultant has to understand this. Most importantly, ensure that the consultant is doing the research to know who your audience is and where your audience is. Good luck.
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